On Page SEO Tips

On Page SEO Tips

4. HTML

Use a content management service such as WordPress, Blogger or Drupal and optimize your HTML tags with the keywords. Make sure you also maintain text to HTML ratio. Always try to keep the ratio high so that Google can understand your content better.

5. Title

Keep the character count under 70 and preferably under 66. Use various plugins available for various content management platforms for SEO. The WordPress beginners should start with WordPress SEO plugin by Yoast to make on page SEO as much better as they can. There are also many third-party paid options available in the market, but we do not recommend using them.

Also see : How to write a best SEO title tag to get maximum benefit in Search results

6. Meta Tags & Description

Your keyword must be there in your Meta tag and description. Your meta description must be in the vicinity of 157 characters. This is most important as Search Engines read meta description for understanding the post content.

7. URL and/or Permalinks

Your page URL must contain your key word or keyword phrase. If it is a phrase, words must be separated by hyphens. Use some plugins to remove stop words from the URL/permalinks. It’s always good to minimize the use of STOP word in the permalink

8. First Paragraph

While this is not necessary a big factor in ranking, try to include important keyword in first paragraph, so Google can clearly understand what the topic is about. While there is no hard and fast rule, make sure you include primary keyword within first few words of the article.

9. Content Length

As per Guidelines provide by Google, the length of your content must be more than 300 words. We advise you to write content with word count above 500 words. (It will help to protect you from “Animal Hit”). However, we recommend to go over 600-700 mark whenever possible. Instead of writing a simple post without proper information, you should focus your energy to provide quality content with necessary bullet point and images to back-up what you say.

10. Content Quality

Your content must be unique. Thinly copied contents are also getting Panda Hit nowadays so stay away from copy and plagiarism. Make sure you follow proper internal linking strategy without over optimizing anchor text.

Also see : Google Panda Recovery Tips and Tricks