Keyword density must be between 2-4%. It means your keyword must not be repeated more than twice or thrice in each 100 words block so if your are writing a 500 words post your keyword count must not exceed 10-15 repetitions. If it does, then Google will count it as over optimization.
12. Image Optimization
Optimize Image ALT tag with your keyword. It is always a good idea to save the image name with the keyword and upload them on the server with the same name. Also attach necessary ALT tag to the image, so Google can understand what the image depicts. Remember, Google is blind, and you need to supply information to Google to understand the image. Moreover, try to provide a wrap up text to explain what the image is all about. This will increase the relevancy as well.
Sitemap
13. Sitemap Submission
Submit your site to the major search engines. Create an XML site map and make sure the search engines can find your site map. Use Google’s webmaster’s tools to verify your sitemap is being read correctly: http://www.google.com/webmasters/
14. HTML Sitemap
Creating an HTML sitemap is an essential part of your SEO endeavors. This confirms you that search engine crawlers are crawling the site properly.
Back-End
15. Avoid DHTML and Excessive HTML
Search Engines can’t read DHTML menus quite easily, so avoid them in your menu. Also, try to maintain HTML to text ratio. Having too many HTML makes the ratio high which is often undesired. Make sure you provided meaningful insight in each and every paragraph and/or article by providing more text.
16. Avoid Major Content in PDF or Flash
Publish your content in HTML format instead of Adobe PDF and Flash. Valuable content that is locked in these formats cannot be easily crawled and indexed.
17. Robots.txt
Make sure your robots.txt file is configured correctly to include and exclude the appropriate directories and files on your website. This file instructs search engines that which portion of your site is not accessible to search engines. Often people misunderstands this concepts which results in duplicate content or the description is unavailable due to robots.txt configuration.
Off Page Optimization
18. Use Social Media Effectively
Market your content on various social networks and media. Try various titles and descriptions that can engage users with your online venture. Initially, target twitter, Facebook, Google+, Stumble Upon, LinkedIn and Reddit. Google is now giving more importance to social media signals to rank website. Now is the time to utilize social media platform and turn the tale in your favor.
19. Generate Quality Backlinks
There are various techniques to generate backlinks. Guest post on other high authority site from same niche, Commenting on the posts related to your site content, Forum Posting and many more techniques are there which should be used moderetly to gain more trust. Well, backlink is itself a big chapter and can cover tons of pages, but we do not want to go that route for the moment.
Please note that Google introduced an update called Penguin to penalize the overly optimized sites, which means that those sites which are having spam backlinks and using black hat backlink techniques. I will explain you in detail how it will identify the spammers, see if there is a site on Diabetes (Health Niche) and the site site owner purchased a bulk of backlinks for the anchor text “diabetes symptoms in children” to rank for that keyword.
This can get a red flag and can get penalty because if that is a genuine quality site/article then there should be lot of variations in the anchor test linking to that particular page, because it is a common sense that not everybody in the world will link to the exact anchor text right ? … Yes, that is not at all possible :) because they may link to that via various anchor texts like
diabetes signs and symptoms in children
diabetes in children
children and diabetes : signs and symptoms
what are the symptoms in children with type 2 diabetes
type 1 diabetes symptoms in children and adults
People (SEOs) even identified alternatives for this as well to spam Google which I am not interested in discussing publicly and if you are interested in knowing them then you can contact me :)
Also see : Also see : Google Penguin Recovery Tips and Tricks
Analysis
20. Use Google Analytics
Install Google Analytics on your website.( http://www.google.com/analytics/ )If you’ve already done this, use the data from: Traffic Sources > Keywords to find additional keywords you may want to optimize.
21. Keyword tracking
Tracking your major campaign and keywords in the Google will give you a clear information about your efforts. It’s therefore very necessary to keep track of all your keyword ranking. For this purpose, you can use free and paid tools available online. Even, you can manually track the keyword in the Google. We recommend to use “whatsmyserp.com” or similar service to check your keyword ranking.
Hopefully, the above SEO tips will help you to start your venture in 2014. Make sure you follow each and every one of them closely.
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